Range Analysis - Women's Skirts

I have chosen to look at the Women's Skirts range at Pull and Bear.

1) Coloured corduroy mini skirt

Price: £17.99

Colourways: Faded black and khaki

Size range: XS, S, M, L, XL.

Details: Pockets, has a top button and a zip fastening.

Composition: 100% cotton

Washing instructions: Machine wash up to 30 degrees, do not dry clean

Trend: Corduroy

Figure 1: Shopredone Corduroy skirt (Source: WGSN,2019;Online)

2) Cargo mini skirt with zip

Price: £19.99

Colourways: Khaki, ochre, faded black

Size range: XS, S, M, L, XL.

Details: has pockets, belt loops and a zip fastening. Made of slightly stretchy cotton.

Composition: 97% cotton, 3% cotton

Washing instructions: machine wash up to 30 degrees, do not dry clean, do not tumble dry

Trend: Utility and Camo

Figure 2: Berksha Utility Trousers

(Source: WGSN, 2019;Online)

3) Checked mini skirt with slits

Price: £12.99

Colourways: black and white

Size range: XS, S, M, L, XL

Details: mini skirt with checks and slits at the hem.

Composition: 56% polyester, 44% cotton

A more basic item in the skirts range.

4) Floral midi skirt

Price: £19.99

Colourways: Dark navy

Size range: XS, S, M, L.

Details: Dark navy and white midi skirt with a small floral print with a slit in the side.

Composition: 100% viscose

Trend: Midi length skirt with a split

Figure 3: Split hem midi skirt from a WGSN report. (Source: WGSN, 2019;online)

5) Pink fitted mini skirt

Size: £19.99

Colourways: Fuchsia

Size range: XS, S, M, L.

Details: mini skirt, has a zip fastening at the back. The fabric is slightly stretchy.

Composition: 88% polyester, 12% elastane.

Trend: #hyperbrights and hyper mini skirts

Figure 4: Courreges bright mini skirt. (Source: WGSN, 2019;online)

6) Denim mini skirt with patch pockets

Price: £19.99

Colourways: Dark blue, black

Size range: XS, S, M, L.

Details: The skirt has patch pockets, belt loops, a top button and a frayed hem.

Composition: 72% cotton, 20% polyester, 6% viscose, 2% elastane.

Figure 5: The detailing of the Pull and Bear mini denim skirt (Source: Pull and Bear, 2019;online)

7) Silver mini skirt

Price: £25.99

Colourways: 1 (silver)

Size range: XS, S, M.

Details: zip and button fastening on the front, five pocket design and belt loops.

Composition: 100% cotton

Wash instructions: wash inside out only.

8) Textured five pocket mini skirt

Price: £15.99

Colourways: white, black.

Size range: XS, S, M, L, XL.

Details: Five pocket design and top button fastening at the front. Decorative front seam.

Composition: 98% cotton, 2% elastane, 0% polyester.

Washing instructions: machine wash up to 40 degrees.

9) Pleated tulle midi skirt

Price: £19.99

Size Range: XS, S, M, L.

Colourways: 1 (black)

Details: plain black skirt in a midi length. Pleated details. Made of tulle slightly stretchy material.

Trend: Pleated midi skirts

Figure 6: Iceberg Pleated Midi Skirt as featured in a WGSN report(Source: WGSN, 2019;online)

- Good

This is a basic faux suede skirt priced at £15.99. The composition is 92% polyester, 8% elastane. The skirt is a more value product in Pull and Bear's product range.

- Better

This is a pink fitted skirt priced at £19.99. The material is 88% polyester, 12% elastane.

- Best

Silver mini skirt priced at £25.99. The composition is 100% cotton. This is a premium product as it is made of 100% cotton.

Analysis

The skirts are both value and mid range. The prices start at £9.99 and go up to £25.99. According to my research from WGSN, the range is trend focused and in line with Autumn/Winter 19/20 trends.